A car benefit as you never used it before

To show Audi A8’s perfect noise insulation, Café Communications tested the car in a real environment.

The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials.

To show Audi A8’s perfect noise insulation, Café Communications tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. The radio was recorded without any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect sound insulation.

“We had a test drive when the Audi A8 was launched, and the perfect noise insulation was incredible. We wanted to show and use this benefit, but first we had to solve a big challenge. We had to build a special mic stand to mount a studio microphone in the car. ” – Gábor Szűcs said.


Campaign name: Audio studio – The radio experiment
Client: Porsche Hungaria Kereskedelmi Kft.
Brand: Audi
Product/service: Audi A8
Brand manager: Sándor Mátrabérci
Marketing Manager: Norbert Faragó
Entrant Agency: Café Communications
Creative Director: Dániel Csirke
Creative Director: Gábor Szűcs
Head of Art: Bálint Monori
Account Director: Renáta Balogh
Senior Account Manager: Zsófia Véber
Copywriter: Zsolt Lázár
Copywriter: Dániel László Szász
Art Director: Sándor Szabó
Production Manager: Nóra Beszta
Production Manager: Gábor May
Director of Photography: Márk Éry
Sound engineer on location: Tamás Bohács
Sound engineer: Post Edison

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